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podcasts

Squash subjectivity and double down on data with Jeff Fowler

Today’s guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President…
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podcasts

Become an advocate for your customers with Krystal Putman-Garcia

Today’s guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing…
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podcasts

Dominate your digital transformation with David Alexander

Today’s guest has over two decades of experience in leading marketing and sales teams for some of the world’s most innovative technology companies such as Microsoft, F5, and SAP Concur….
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case study

How a home services brand increased ROAS by 3.57X

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case study

From 0 RFIs to off the charts overnight with a Meta ads refresh

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podcasts

Leveraging Influencer Marketing in B2B with Cristy Garcia

Today’s guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of…
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podcasts

Thinking about the big picture as CMO with Chris Powell

Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing…
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podcasts

Telling a big story through integrated campaigns with Ben Slater

Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company’s…
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Tracking: The WebMechanix Way

Data Collection Should be Abstracted No direct pixel/tag implementation – data collection should be implemented via a TMS such as Google Tag Manager & its corresponding dataLayer to provide easy…
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page

WordPress Backbone

Enable your marketing team Our WordPress Backbone theme will enable you and your marketing team to spin up pages and edit anything on any page with ease–including SEO-critical pieces–without ever…
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