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What is predictive analytics in marketing? The secret to finding your best prospects

Marketing is getting smarter every year with advances in artificial intelligence and data collection. By using even basic principles from what established players are doing with predictive analytics, you can…
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Customer journey optimization: the insider’s guide

We’ve all felt confusion at some point when it comes to conversion optimization—it can seem rather complicated. But it isn’t. In this article, I’ll show you how you can start…
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WebMechanix climbs to the top of agency rankings

WebMechanix has been recently named the #1 SEO services firm in Baltimore by the top crowd-sourced review directory! Clutch.co is a business insights firm that ranks agencies in an online…
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Marketing Reporting Best Practices: How To Wow Your Boss(es) While Automating Everything

When you’re presenting a digital marketing report, it can be clear and impactful—or utterly confusing and distracting. It’s tough to create reports that clearly outline progress, goals, and key opportunities…
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New ad format revealed: Google responsive ads & best practices

Google recently launched a new responsive ad format specifically for search; it’s currently in beta and not available to all advertisers. Luckily, we were given access to the beta version,…
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The secret to marketing success: using PPC and SEO together

In digital marketing, PPC and SEO are usually talked about separately. In fact, they’re often handled by different people or departments within a company. However, when you combine the forces…
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Are you becoming a cold, heartless machine?

I have a love-hate relationship with robots. As a science fiction fan, I’ve read countless tales of how robots save us from ourselves (and our own bad science), serve us…
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20 glorious tips for crushing HubSpot’s conference, INBOUND 2019

Going to Boston for the HubSpot conference, a.k.a. INBOUND? So are we—look at that, we already have something in common! There will be over 21,000 sales, marketing, and customer service…
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The Definitive Guide To Crafting Effective Display Ads That Win the Click

With the constant whir of activity emerging from our pockets and screens, everything is vying for our focus. According to the book The Attention Merchants: How Our Time and Attention…
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A Digital Marketing Job Titles List for Growing Company Structures

In the first two blog posts of this series, we covered optimal marketing department structures and what you should look for in specific roles. This final blog post showcases a…