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blog posts

Are you aware of the most important HubSpot new features?

INBOUND is the most exciting time for HubSpot—20,000 people come together in Boston to learn what’s new and connect through the HubSpot platform. This year was no exception. HubSpot potentially…
blog posts

What is predictive analytics in marketing? The secret to finding your best prospects

Marketing is getting smarter every year with advances in artificial intelligence and data collection. By using even basic principles from what established players are doing with predictive analytics, you can…
blog posts

Customer journey optimization: the insider’s guide

We’ve all felt confusion at some point when it comes to conversion optimization—it can seem rather complicated. But it isn’t. In this article, I’ll show you how you can start…
blog posts

WebMechanix climbs to the top of agency rankings

WebMechanix has been recently named the #1 SEO services firm in Baltimore by the top crowd-sourced review directory! Clutch.co is a business insights firm that ranks agencies in an online…
blog posts

Marketing Reporting Best Practices: How To Wow Your Boss(es) While Automating Everything

When you’re presenting a digital marketing report, it can be clear and impactful—or utterly confusing and distracting. It’s tough to create reports that clearly outline progress, goals, and key opportunities…
blog posts

New ad format revealed: Google responsive ads & best practices

Google recently launched a new responsive ad format specifically for search; it’s currently in beta and not available to all advertisers. Luckily, we were given access to the beta version,…
blog posts

The secret to marketing success: using PPC and SEO together

In digital marketing, PPC and SEO are usually talked about separately. In fact, they’re often handled by different people or departments within a company. However, when you combine the forces…
blog posts

Are you becoming a cold, heartless machine?

I have a love-hate relationship with robots. As a science fiction fan, I’ve read countless tales of how robots save us from ourselves (and our own bad science), serve us…
podcasts

MTM Ep#7: Amazing user experience starts with authenticity with Suzanne Coblentz

Today, I interviewSuzanne Coblentz, the head of marketing at Go Ape.She has over 18 years of experience in marketing. She navigated the dynamic advertising landscape by challenging assumptions, staying on…
podcasts

MTM Ep#8: How to use Google Tag Manager to master MarTech with Derek Cavaliero

Welcome back to another episode of More Than Marketing. I’m your host, Arsham Mirshah, and I’m joined today with Derek Cavaliero, the senior director of engineering. Today, we’re talking about…