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podcasts

How to Become a Revenue-Driven CMO with Pam Piligian

Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many…
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blog posts

Creating Google Ads Copy With AI Using ChatGPT & Google’s Natural Language Tool

I have a prediction: I don’t think AI is going to take many jobs. Most advertisers will eventually use ChatGPT (or other AI tools) to write all their Google Ad…
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podcasts

Highlighting 5 Outstanding Women In Marketing

Today’s episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product &…
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blog posts

Enhancing SEO with Accessibility & Top 8 Effective Strategies

Digital accessibility (web accessibility) can sometimes be treated as a buzzword used by websites that aren’t. But really, web accessibility is extremely important for enabling people with disabilities access to…
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podcasts

Focus on the Marketing Fundamentals with TJ Waldorf

Today’s guest is TJ Waldorf, Chief Marketing Officer at OneWorldSync. TJ joins Host Chris Mechanic to discuss his journey from sales to marketing, emphasizing the importance of staying close to…
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blog posts

The Future of User Tracking and Data Collection

In the ever-evolving digital marketing landscape, data is the lifeblood of any business. Understanding your customers, their behaviors, and their needs is crucial for success. However, the traditional approach to…
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podcasts

How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds

Our guest today has led marketing teams at a wide variety of brands, including B2B, B2C, startups, and Fortune 500 businesses. Patrick Reynolds is the CMO of BlueConic. Patrick joins…
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blog posts

The Perfect Blend: Crafting a Balanced Keyword Strategy

Love it or hate it, or maybe a little bit of both, the reality is, search engine optimization (SEO) is extremely dynamic. Search behavior is constantly evolving and search engines…
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podcasts

Learning to Zag when everyone Zigs with Shiv Singh

Today’s guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy,…
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podcasts

How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan

Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous,…
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