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Check out the latest industry updates, best practices, and more as interpreted by our team of always-online digital professionals.

Blog Post | Marketing

How to generate higher quality leads from your ads

We’ve all had points in our marketing career where we feel we’re hitting our stride. We’re pulling in a ton of leads and nailing our KPIs. But then, the sales team or CEO bursts our bubble: “The leads we’ve been reeling in are junk.” We’ve all been here, and it stings. But the important thing

Recent Stories

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The top 10 secrets for marketing success – Udi Ledergor

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What belongs in your marketing budget in 2023

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Use the right bid strategies in your Google Ads campaigns

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Creating your 1st-Party data strategy with Zach Wenthe

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the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other

performance max blog featured image

the breakdown | PUBLISHED: Dec. 9, 2021

The Breakdown: What you need to know about the launch of Performance Max campaigns

Leads loading

the breakdown | PUBLISHED: Nov. 16, 2021

The Breakdown: New Facebook lead ads update will help advertisers generate quality leads at scale

Data driven attribution modeling Google Ads header image

the breakdown | PUBLISHED: Sep. 28, 2021

The Breakdown: Data-driven attribution is the new default setting in Google Ads

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