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Blog Post | Marketing

How to use micro-testing in your marketing programs

How do you know if your idea is a good one? Well, most times, you don’t. You just try it. Incorporating micro-testing into your day-to-day marketing is key to sustained growth and innovation. Only through those tests can you learn what truly resonates with customers, identify new customer segments, and maximize your ROI. But what

Recent Stories

Blog Post | Marketing

Using creativity to optimize your marketing

AUTHOR: Jarrett Fleagle

Blog Post | Marketing

Becoming A “Learn-It-All”

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Optimizing your omnichannel marketing

AUTHOR: Jarrett Fleagle

Blog Post | Creative + UX | Data + Tech | Marketing

Using Conversational AI In Your Funnel

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Becoming A “Learn-It-All”

AUTHOR: Jona Fritchie

Blog Post | Data + Tech | Marketing

Marketing’s seat at the table

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Marketing’s Seat At The Table

AUTHOR: Jarrett Fleagle

Blog Post | Data + Tech | Marketing

How to listen & learn from your customers with a podcast

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Listen & Learn From Your Customers

AUTHOR: Jona Fritchie

the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other

performance max blog featured image

the breakdown | PUBLISHED: Dec. 9, 2021

The Breakdown: What you need to know about the launch of Performance Max campaigns

Leads loading

the breakdown | PUBLISHED: Nov. 16, 2021

The Breakdown: New Facebook lead ads update will help advertisers generate quality leads at scale

Data driven attribution modeling Google Ads header image

the breakdown | PUBLISHED: Sep. 28, 2021

The Breakdown: Data-driven attribution is the new default setting in Google Ads

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Google Analytics 4 Analysis Techniques Template Gallery

What is Google Analytics 4?

Blog Post | Marketing | News + Business

Published Jul. 18, 2022

The biggest digital marketing trends of 2023

Blog Post | Data + Tech | Marketing

Published Feb. 7, 2023

Direct response drives results

Podcast | Creative + UX | Marketing

Published Feb. 1, 2023

How to get started with connected TV (CTV) ads

Blog Post | Marketing

Published Jan. 31, 2023

Micro-Testing Your Marketing

Podcast | Creative + UX | Marketing

Published Jan. 25, 2023

How to calculate your allowable cost per acquisition

Blog Post | Marketing

Published Jan. 24, 2023

Using Conversational AI In Your Funnel

Podcast | Creative + UX | Marketing

Published Jan. 18, 2023