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Blog Post | Creative + UX | Marketing

The secrets to creating ads that win the click (and convert!)

Traditionally, there are two types of advertisers: the ones that know every nook and cranny of the platforms they use and those that just make amazing ads. But the best advertisers are geeky and creative. These folks know what works on each platform, understand their audience, and pay attention to data. And they also have

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Blog Post | Creative + UX | Marketing

Digital copy: Keep it short. Keep it simple. Keep it focused.

AUTHOR: David Spivey

Podcast | Marketing

The 3 marketing principles that helped grow 4,000+ brands with Erik Huberman

AUTHOR: Jarrett Fleagle

Blog Post | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

AUTHOR: Danny Lopez

Blog Post | Marketing

How to create custom reports in Google Analytics 4

AUTHOR: Adam Roth

Blog Post | Marketing

My journey from Design Intern to UX Designer

AUTHOR: Jessica Haines

Podcast | Marketing

How successful marketing leaders hire and retain A+ talent with Christian Campagnuolo

AUTHOR: Jarrett Fleagle

Blog Post | Marketing

How to create a winning digital marketing strategy

AUTHOR: Alex Swope

Blog Post | Marketing

GA4 Explore Tool: A user’s guide to GA4’s epic reports tool

AUTHOR: Adam Roth

Three Minute Marketing Show art

Podcast | Marketing

How to use technographics to build your dream customer list

AUTHOR: Jarrett Fleagle

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the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other

performance max blog featured image

the breakdown | PUBLISHED: Dec. 9, 2021

The Breakdown: What you need to know about the launch of Performance Max campaigns

Leads loading

the breakdown | PUBLISHED: Nov. 16, 2021

The Breakdown: New Facebook lead ads update will help advertisers generate quality leads at scale

Data driven attribution modeling Google Ads header image

the breakdown | PUBLISHED: Sep. 28, 2021

The Breakdown: Data-driven attribution is the new default setting in Google Ads

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Google Analytics 4 Analysis Techniques Template Gallery

What is Google Analytics 4?

Blog Post | Marketing | News + Business

Published Jul. 18, 2022

Facebook Ads Meta 2022

The State of Facebook Ads in 2022

Blog Post | Marketing

Published Jul. 18, 2022

How to set up a GA4 property

Blog Post | Marketing

Published Jul. 15, 2022

The blank page: How to achieve more by telling a bigger story with Anna Griffin

Podcast | Marketing

Published Jul. 13, 2022

Google Analytics 4 vs. Universal Analytics: What you need to know.

Blog Post | Marketing

Published Jul. 8, 2022

TikTok Ads 2022

The State of TikTok Ads in 2022

Blog Post | Marketing

Published Jul. 7, 2022