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Check out the latest industry updates, best practices, and more as interpreted by our team of always-online digital professionals.

Podcast | Marketing

Reframing sales and elevating others with Dennis Yu

Revamp your traditional sales strategies by evolving to the fast-paced digital world which runs on word of mouth. Dennis Yu is a marketing thought leader, CEO and Co-Founder of BlitzMetrics, and co-author of The Definitive Guide to TikTok Advertising with Perry Marshall. Dennis shares what sales teams need to do to become more effective in

Recent Stories

Blog Post | Creative + UX | Marketing

The secrets to creating ads that win the click (and convert!)

AUTHOR: Bart Heird

Blog Post | Creative + UX | Marketing

Digital copy: Keep it short. Keep it simple. Keep it focused.

AUTHOR: David Spivey

Podcast | Marketing

The 3 marketing principles that helped grow 4,000+ brands with Erik Huberman

AUTHOR: Jarrett Fleagle

Blog Post | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

AUTHOR: Danny Lopez

Blog Post | Marketing

How to create custom reports in Google Analytics 4

AUTHOR: Adam Roth

Blog Post | Marketing

My journey from Design Intern to UX Designer

AUTHOR: Jessica Haines

Podcast | Marketing

How successful marketing leaders hire and retain A+ talent with Christian Campagnuolo

AUTHOR: Jarrett Fleagle

Blog Post | Marketing

How to create a winning digital marketing strategy

AUTHOR: Alex Swope

Blog Post | Marketing

GA4 Explore Tool: A user’s guide to GA4’s epic reports tool

AUTHOR: Adam Roth

the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other

performance max blog featured image

the breakdown | PUBLISHED: Dec. 9, 2021

The Breakdown: What you need to know about the launch of Performance Max campaigns

Leads loading

the breakdown | PUBLISHED: Nov. 16, 2021

The Breakdown: New Facebook lead ads update will help advertisers generate quality leads at scale

Data driven attribution modeling Google Ads header image

the breakdown | PUBLISHED: Sep. 28, 2021

The Breakdown: Data-driven attribution is the new default setting in Google Ads

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Google Analytics 4 Analysis Techniques Template Gallery

What is Google Analytics 4?

Blog Post | Marketing | News + Business

Published Jul. 18, 2022

Three Minute Marketing Show art

How to use technographics to build your dream customer list

Podcast | Marketing

Published Jul. 20, 2022

Facebook Ads Meta 2022

The State of Facebook Ads in 2022

Blog Post | Marketing

Published Jul. 18, 2022

How to set up a GA4 property

Blog Post | Marketing

Published Jul. 15, 2022

The blank page: How to achieve more by telling a bigger story with Anna Griffin

Podcast | Marketing

Published Jul. 13, 2022

Google Analytics 4 vs. Universal Analytics: What you need to know.

Blog Post | Marketing

Published Jul. 8, 2022