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Insights

Check out the latest industry updates, best practices, and more as interpreted by our team of always-online digital professionals.

Podcast | Marketing

Being the organic social algorithm’s BFF with Brendan Kane

Today’s guest helps the most prominent brands and celebrities make their content go viral through organic social media. The brands they have worked with include MTV, IKEA, and Vice Magazine. They have also worked with celebrities like Taylor Swift, Rihanna, and Adriana Lima on their digital strategy. Brendan Kane is the Managing Partner of Hook

Recent Stories

Blog Post | Marketing

5 new Google Ads features we’re excited for in 2023

AUTHOR: Will Gray

Blog Post | Data + Tech | Marketing

Use these scrappy marketing tactics to survive a recession

AUTHOR: Chris Mechanic

Podcast | Marketing

How to scale performance by using your baseline with Josh Harris

AUTHOR: Jarrett Fleagle

Podcast | Marketing

How to deliver your brand’s message with Alex Kelly

AUTHOR: Jarrett Fleagle

Podcast | Marketing

Black diamond-level marketing with Charles Groome

AUTHOR: Jarrett Fleagle

Podcast | Marketing

Effectively using your first-party data with Elise Berger

AUTHOR: Jarrett Fleagle

Podcast | Marketing

The State of TikTok Ads in 2022 with Ben Lisca

AUTHOR: Jarrett Fleagle

Blog Post | Data + Tech | Marketing

Guide to GA4 data collection & mapping

AUTHOR: Stephanie Hertl

Podcast | Marketing

How to stop overpaying to protect your brand with Matt LeBaron

AUTHOR: Jarrett Fleagle

the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other

performance max blog featured image

the breakdown | PUBLISHED: Dec. 9, 2021

The Breakdown: What you need to know about the launch of Performance Max campaigns

Leads loading

the breakdown | PUBLISHED: Nov. 16, 2021

The Breakdown: New Facebook lead ads update will help advertisers generate quality leads at scale

Data driven attribution modeling Google Ads header image

the breakdown | PUBLISHED: Sep. 28, 2021

The Breakdown: Data-driven attribution is the new default setting in Google Ads

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Google Analytics 4 Analysis Techniques Template Gallery

What is Google Analytics 4?

Blog Post | Marketing | News + Business

Published Jul. 18, 2022

Instagram reels

Instagram Reels: The “next big thing” for Facebook advertisers

Blog Post | Marketing

Published Aug. 16, 2022

5 Google Ads features we’re excited for in 2023

Video | Data + Tech | Marketing | The Growth Clinic

Published Aug. 10, 2022

Reframing sales and elevating others with Dennis Yu

Podcast | Marketing

Published Aug. 10, 2022

The secrets to creating ads that win the click (and convert!)

Blog Post | Creative + UX | Marketing

Published Aug. 8, 2022

Digital copy: Keep it short. Keep it simple. Keep it focused.

Blog Post | Creative + UX | Marketing

Published Aug. 4, 2022

Scrappy marketing tactics to survive a recession

Video | Data + Tech | Marketing | The Growth Clinic

Published Aug. 3, 2022