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Blog Post | Data + Tech | Marketing

Guide to GA4 data collection & mapping

If you are beginning to use Google Analytics 4, you’re probably going to get curious about integrating it with other tools and systems – quickly. Marketers may see it as a challenge – given the interface itself is very unique. We’re here to help simplify what you take from GA4 through your data collection tools.

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the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other
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the breakdown | PUBLISHED: Dec. 9, 2021
The Breakdown: What you need to know about the launch of Performance Max campaigns
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the breakdown | PUBLISHED: Nov. 16, 2021
The Breakdown: New Facebook lead ads update will help advertisers generate quality leads at scale
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Data driven attribution modeling Google Ads header image
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The Breakdown: Data-driven attribution is the new default setting in Google Ads
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Google Analytics 4 Analysis Techniques Template Gallery
What is Google Analytics 4?
Blog Post  |  Marketing  |  News + Business
Published Jul. 18, 2022
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How successful marketing leaders hire and retain A+ talent with Christian Campagnuolo
Podcast  |  Marketing
Published Jul. 27, 2022
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How to create a winning digital marketing strategy
Blog Post  |  Marketing
Published Jul. 26, 2022
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GA4 Explore Tool: A user’s guide to GA4’s epic reports tool
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Published Jul. 25, 2022
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Published Jul. 20, 2022
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Facebook Ads Meta 2022
The State of Facebook Ads in 2022
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