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Blog Post | Marketing

How to generate higher quality leads from your ads

We’ve all had points in our marketing career where we feel we’re hitting our stride. We’re pulling in a ton of leads and nailing our KPIs. But then, the sales team or CEO bursts our bubble: “The leads we’ve been reeling in are junk.” We’ve all been here, and it stings. But the important thing

Recent Stories

Podcast | Marketing

The top 10 secrets for marketing success – Udi Ledergor

AUTHOR: Jarrett Fleagle

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What belongs in your marketing budget in 2023

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Use the right bid strategies in your Google Ads campaigns

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Creating your 1st-Party data strategy with Zach Wenthe

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How to design winning ads for the major ad platforms

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The future of automated ads with Curtis Correll

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Superb insights from 4 female CMOs

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the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other
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