We’ve all had points in our marketing career where we feel we’re hitting our stride. We’re pulling in a ton of leads and nailing our KPIs. But then, the sales team or CEO bursts our bubble: “The leads we’ve been reeling in are junk.” We’ve all been here, and it stings. But the important thing
Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other
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