Insights

Check out the latest industry updates, best practices, and more as interpreted by our team of always-online digital professionals.

Podcast | Marketing

Being the organic social algorithm’s BFF with Brendan Kane

Today’s guest helps the most prominent brands and celebrities make their content go viral through organic social media. The brands they have worked with include MTV, IKEA, and Vice Magazine. They have also worked with celebrities like Taylor Swift, Rihanna, and Adriana Lima on their digital strategy. Brendan Kane is the Managing Partner of Hook

Recent Stories

Blog Post | Marketing

5 new Google Ads features we’re excited for in 2023

AUTHOR: Will Gray

Blog Post | Data + Tech | Marketing

Use these scrappy marketing tactics to survive a recession

AUTHOR: Chris Mechanic

Podcast | Marketing

How to scale performance by using your baseline with Josh Harris

AUTHOR: Jarrett Fleagle

Podcast | Marketing

How to deliver your brand’s message with Alex Kelly

AUTHOR: Jarrett Fleagle

Podcast | Marketing

Black diamond-level marketing with Charles Groome

AUTHOR: Jarrett Fleagle

Podcast | Marketing

Effectively using your first-party data with Elise Berger

AUTHOR: Jarrett Fleagle

Podcast | Marketing

The State of TikTok Ads in 2022 with Ben Lisca

AUTHOR: Jarrett Fleagle

Blog Post | Data + Tech | Marketing

Guide to GA4 data collection & mapping

AUTHOR: Stephanie Hertl

Podcast | Marketing

How to stop overpaying to protect your brand with Matt LeBaron

AUTHOR: Jarrett Fleagle

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the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other
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Google Analytics 4 Analysis Techniques Template Gallery
What is Google Analytics 4?
Blog Post  |  Marketing  |  News + Business
Published Jul. 18, 2022
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Instagram reels
Instagram Reels: The “next big thing” for Facebook advertisers
Blog Post  |  Marketing
Published Aug. 16, 2022
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5 Google Ads features we’re excited for in 2023
Video  |  Data + Tech  |  Marketing  |  The Growth Clinic
Published Aug. 10, 2022
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Reframing sales and elevating others with Dennis Yu
Podcast  |  Marketing
Published Aug. 10, 2022
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The secrets to creating ads that win the click (and convert!)
Blog Post  |  Creative + UX  |  Marketing
Published Aug. 8, 2022
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Digital copy: Keep it short. Keep it simple. Keep it focused.
Blog Post  |  Creative + UX  |  Marketing
Published Aug. 4, 2022
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Scrappy marketing tactics to survive a recession
Video  |  Data + Tech  |  Marketing  |  The Growth Clinic
Published Aug. 3, 2022
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