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Check out the latest industry updates, best practices, and more as interpreted by our team of always-online digital professionals.

Blog Post | Marketing

How to use micro-testing in your marketing programs

How do you know if your idea is a good one? Well, most times, you don’t. You just try it. Incorporating micro-testing into your day-to-day marketing is key to sustained growth and innovation. Only through those tests can you learn what truly resonates with customers, identify new customer segments, and maximize your ROI. But what

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Blog Post | Marketing

Using creativity to optimize your marketing

AUTHOR: Jarrett Fleagle

Blog Post | Marketing

Becoming A “Learn-It-All”

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Optimizing your omnichannel marketing

AUTHOR: Jarrett Fleagle

Blog Post | Creative + UX | Data + Tech | Marketing

Using Conversational AI In Your Funnel

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Becoming A “Learn-It-All”

AUTHOR: Jona Fritchie

Blog Post | Data + Tech | Marketing

Marketing’s seat at the table

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Marketing’s Seat At The Table

AUTHOR: Jarrett Fleagle

Blog Post | Data + Tech | Marketing

How to listen & learn from your customers with a podcast

AUTHOR: Jarrett Fleagle

Podcast | Creative + UX | Marketing

Listen & Learn From Your Customers

AUTHOR: Jona Fritchie

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the breakdown

Get the latest updates from the world of digital marketing and tech as interpreted by WebMechanix's team of experts.

the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other
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Google Analytics 4 Analysis Techniques Template Gallery
What is Google Analytics 4?
Blog Post  |  Marketing  |  News + Business
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The biggest digital marketing trends of 2023
Blog Post  |  Data + Tech  |  Marketing
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Direct response drives results
Podcast  |  Creative + UX  |  Marketing
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How to get started with connected TV (CTV) ads
Blog Post  |  Marketing
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Micro-Testing Your Marketing
Podcast  |  Creative + UX  |  Marketing
Published Jan. 25, 2023
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How to calculate your allowable cost per acquisition
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Published Jan. 24, 2023
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Using Conversational AI In Your Funnel
Podcast  |  Creative + UX  |  Marketing
Published Jan. 18, 2023
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