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Blog Post | Data + Tech | Marketing

Takeaways from Google’s 2022 Lead Gen Summit

Everyone’s trying to maximize their ad budgets in 2023. But in a world where ads are getting more expensive and competitive, doing so seems out of reach. The key is getting in on cutting-edge technologies before everyone else. And lucky for you, I have insights from Google’s Lead Gen Summit to share. First, I’ll share

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the breakdown | Marketing | News + Business | The Breakdown

The Breakdown: Facebook removing Special Ad Audiences on October 12, 2022

Facebook recently announced in an email that they would be removing a category of audience targeting called “Special Ad Audiences” on October 12, 2022. The removal of these audiences will directly impact advertisers limited by housing, credit and employment (HEC) restrictions. As a result, businesses involved in areas like lending, credit, banking, employment and other
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