How to improve lead quality in your marketing funnels.

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Director of Strategy at WebMechanix, Alex Swope, explores effective strategies to enhance your lead generation process, ensuring you attract high-value prospects. Learn how to ask the right questions, utilize selective conversion signals, and create qualifying creative for better results. Don’t let low-quality leads bog down your sales team. Key moments in this video: One of the easiest ways to know if you’re driving qualified traffic – 4:00 Collecting first-party data – 8:00 Another low-tech way of improving lead quality – 12:00

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