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Senior Marketing Strategist, Joanna Nagle, breaks down the best ways to use Google smart and automated bidding. Take 10 minutes for a deep dive into Google ads with an expert.. Key moments in this video: What is smart and automated bidding? – 0:40 Two great smart bidding strategies. – 2:10 The different bidding strategies to choose from and when they work best. – 6:00
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Thinking about the big picture as CMO with Chris Powell
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Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it...
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