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Creative + UX

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podcasts

Thinking about the big picture as CMO with Chris Powell

Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing…
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podcasts

The 5-Part Marketing Alignment Framework with Sydney Sloan

Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer…
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podcasts

Mitigating risk through marketing with Martha Aviles

Today’s guest is a marketing leader with over 20 years of experience. She’s built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside…
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podcasts

Getting back to the basics of marketing with Megan McDonagh

This week’s CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She’s led global marketing teams to grow…
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podcasts

Construct, deconstruct, and reconstruct with Sheila Morin

Today’s guest has built their career leading marketing at global brands with household names including Procter and Gamble, L’Oreal, and Cirque du Soleil. As a seasoned professional, she understands the…
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podcasts

Building an Experiment-Driven Culture with Dan Buczaczer

Today’s guest embraces both the art and science aspects of marketing and solves problems by balancing his creativity with his entrepreneurial spirit. He’s led marketing for startups, Fortune 500 companies,…
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podcasts

How to operate without fear with Genefa Murphy

Today’s guest has over 15 years of global experience across various domains from product to GTM to core marketing. Genefa Murphy is the CMO of Udemy and is a Limited…
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Performance Creative

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blog posts

Using Historical Data for More “Accurate” SEO Forecasting

SEO forecasting is difficult to approach because it’s subject to numerous variables. There’s no one-size-fits-all formula for creating SEO projections; every company is unique, with distinct factors impacting growth. At…
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