It didn’t take long for Meta’s algorithm to pick up on this new signal and start optimizing for it. The results were immediate and shocking…
Over the course of 24 hours, Stevenson started receiving the highest volume of new submissions from Meta Ads they’ve ever seen.
After these optimization efforts, Stevenson’s Meta Ads saw:
Thanks to these impressive initial outcomes, we were also able to increase Stevenson’s monthly ad spend by ~260% to capture even more RFI volume for their programs.
We’re continuing our work with the amazing Stevenson team to scale ad spend, testing new ad creatives and approaches to maximize the university’s return on Meta Ads.