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When Philanthropy University transitioned to a new, more mature visual identity, our team was tasked with updated their digital advertising to match the vibrancy of the new visual style. We immediately saw an opportunity to play with PhilU’s logo: From cutouts to creatively-shaped negative space, the unique shape of the logo played a big part in our new approach. We also experimented with a two-toned background, bringing in even more complimentary colors while highlighting the unique benefits PhilU offers to its users.