Here’s how both teams rose to the challenge:
Zelis’s incredible team deserves immense credit here — they pushed through many content revisions in short order to get the new content ready for the website. This was supported by hard content deadlines, close collaboration for content entry and additional entry resources from WebMechanix.
We then moved to development, working in tandem with the Zelis team to build the backend ASAP to make it easy for them to add content in. While the Zelis team added their content with augmented support from WebMechanix, WebMechanix built the front end experience.
In the end, it was an all-hands race to the finish. But we launched on time! And even had a few days to polish things before the conference.
Not only did the website launch go off without a hitch, but the results speak for themselves.
Here are just a few of the “before/after” launch highlights from Google Analytics, period-over-period:
In other words, we saw traffic, engagement and conversion metrics improve substantially over the old website. Both the Zelis and WebMechanix teams were thrilled with the outcome!