After user and stakeholder interviews, we synthesized our findings into data-backed user journeys. These gave us a better understanding of how physicians and health system employees alike interacted with K2P’s digital platform, exposing some of the problems with the current site’s layout and content offerings. Focusing our work around user behavior, we reorganized the K2P’s information architecture (IA), creating easily-discoverable groups of pages relevant to each primary audience.
With the IA set, we moved to wireframing, assembling a number of pages based on flexible content modules that can be added, removed, and rearranged as needed. With the wireframes set, we consulted with K2P’s internal team on content production and management, setting deadlines and goal posts to ensure on-time delivery of all content.