Using Personas to Drive Successful Site Redesigns

RNL is leading the way in all things higher education: From enrollment to fundraising, their work touches nearly every part of the college experience. Their old site didn’t support their business: The complicated navigation and overly dark look meant that the site was working against RNL’s goals. We built their new site from scratch, harnessing mountains of data and creating user personas to guide our designs. The resulting site is clear, easy to navigate, and the perfect vehicle for the “we’re here to help you” attitude that defines every aspect of RNL’s work.

Quick Specs:
Education / Professional Services / Software & Information Technology
Awards Won

Awards Won

"I feel like we’ve gone from a Model T to a Tesla! ... I have been with RNL for nearly 18 years and this is one of the most satisfying experiences I have ever had."

Brandon Trissler, Director of Corporate Marketing Communications, Ruffalo Noel Levitz