Ruffalo Noel Levitz

Using Personas to Drive Successful Site Redesigns

RNL is leading the way in all things higher education: From enrollment to fundraising, their work touches nearly every part of the college experience. Their old site didn’t support their business: The complicated navigation and overly dark look meant that the site was working against RNL’s goals. We built their new site from scratch, harnessing mountains of data and creating user personas to guide our designs. The resulting site is clear, easy to navigate, and the perfect vehicle for the “we’re here to help you” attitude that defines every aspect of RNL’s work.