From there, we were able to heavily focus on creating a wide variety of social advertisements
(testimonials, text-heavy, etc.). These ads addressed the points above and simply explained how
National Debt Relief can help, but they also spoke directly to our target audience using
non-discriminatory criteria and extremely supportive language.
EX #1: Do what you love while we work on your debt
EX #2: Got debt? We’ve got relief. Here’s how to get out of $10,000+ debt for less than
what you owe.
Our strategies, over a one year period, resulted in:
• 705% increase in leads
• 1000% increase in spend (but still within budget)
National Debt Relief couldn’t believe that we were able to generate these kinds of numbers in such a short amount of time. Because their enrollments and operations grew rapidly, we were allowed to start focusing on driving results on multiple platforms.
In the last year, we pivoted quickly and efficiently to start producing content for YouTube, Quora, Snapchat, and more. While still addressing the target consumers above, we found that we could drive bigger results and have an even larger audience reach through things like:
• User-generated content such as how-to videos, number breakdowns, etc.
• Content that asks and answers common questions consumers would have about debt relief, providing full transparency into National Debt Relief’s services
• Surfacing interesting tidbits that consumers may have not known was possible for their debt
Even though this is still an ongoing effort, this has already resulted in 15x increased spend.
We’re continuing to strategize with National Debt Relief to ensure they get the most profitable results possible while continuing to scale ad spend. With the results we’ve gotten so far, we can’t wait to see the numbers this time next year.