Kettlebell Kings sells a premium product to the true fitness enthusiast. They had struggled to see a favorable return on their previous advertising efforts before engaging with the WebMechanix team.
Like many of our clients, we started by addressing tracking and analytics issues to increase visibility. While we were improving tracking, we also audited the existing accounts and identified key areas of opportunity. Within the first few months of our relationship, we;
— they ran out of inventory on Black Friday weekend! But for Kettlebell Kings, the results speak for themselves – a significant increase in ROAS and sales volume. Kettlebell Kings’ success despite the outbreak of COVID-19 was so significant, it was cited publicly by Google’s CEO Sundar Pichai as a case study in growing a business during the pandemic.