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blog posts

Using the marketer’s compass

What’s the coolest part of marketing? It requires you to use your left brain and your right brain. Marketing isn’t just about creativity, and it’s not just about analytics —…
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podcasts

Using the Marketer’s Compass with Lia Davidson

Today’s guest is an amazing marketer and leader that has spent over a decade in education marketing and sales. Lia Davidson is the CMO of EAB and the creator of…
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blog posts

Enhancing your marketing with ChatGPT

Yes, this is another article about ChatGPT. But unlike other articles, this one doesn’t leave you wondering: What prompts should I use? What are the best use cases for me…
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podcasts

Enhancing your marketing with Chat GPT

Today’s guest, Devang Sachdev, is the Vice President of Marketing at Snorkel AI. Devang started his career engineering hardware and managing products before transitioning and developing his expertise in strategic…
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blog posts

How to use micro-testing in your marketing programs

How do you know if your idea is a good one? Well, most times, you don’t. You just try it. Incorporating micro-testing into your day-to-day marketing is key to sustained…
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video

3 winning plays to unstuck your marketing results

On this month’s session of The Growth Clinic, Jarrett Fleagle (Director at WebMechanix) shares 3 of his favorite ways to “Unstuck” your marketing and what strategies you can deploy in…
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blog posts

How to calculate your allowable cost per acquisition

I’m making you a very bold promise. I will guarantee you hit your marketing targets — on your own terms. How? By showing you how to calculate your allowable cost…
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podcasts

The key to great team culture with Darryl Praill

Today’s guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert. He is an award-winning content creator and keynote speaker…
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blog posts

Your B2B website conversion rates suck (here’s 3 reasons why)

Are you ready for the coming revolution in B2B website conversion rates? If you’re reading this article you’re probably wondering things like… “What is the average B2B conversion rate for…
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case study

Empowering Growth – K2P’s Remarkable 227% session duration increase

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