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case study

Building a modern 100% WCAG AA compliant website for accessibility experts

Building a Modern 100% WCAG AA Compliant Website As an accessibility company, Level Access’s primary goal is to empower accessible and inclusive digital experiences. When they approached WebMechanix for a…
blog posts

Google Optimize replacement: Top 5 testing platforms to consider

…can significantly improve conversion rates and user experience when done correctly. Here are two examples of successful A/B testing: Booking.com: Booking.com increased their conversion rate by 8.4% by testing different…
podcasts

Perfecting Product Marketing with Tamara Grominsky

…into the strategic impact of product marketing within a company, what the leadership career path looks like for product marketers, and what effective product marketing looks like in companies of…
podcasts

The Value of Wacky Ideas in Marketing with Lindsay Britt

…to maintain their competitive edge. Quote of the Show: “Try wacky, crazy things.” – Lindsay Britt Links: LinkedIn Company website Ways to Tune In: Amazon Music Apple Podcast Spotify Google…
blog posts

Why WordPress Block Themes are the Future of CMS for Marketers

…Elementor, Divi, Visual Composer, and BeaverBuilder obsolete. What is a WordPress block theme? A WordPress block theme is a type of WordPress theme that fully utilizes the capabilities of the…
blog posts

Smart & Automated Bidding in Google Ads – Why & When To Use It

…and effectively. Selecting a Smart Bidding Strategy in Google Ads {Image from https://support.google.com/google-ads/answer/11095984?sjid=11343019851887257899-NA} Selecting the right Smart Bidding strategy in Google Ads is pivotal for optimizing your advertising efforts and…
blog posts

Creating Google Ads Copy With AI Using ChatGPT & Google’s Natural Language Tool

…Google Natural language tool https://cloud.google.com/natural-language. Can you help me with this please? You can use my best performing ad copy as a direction in writing yours: ___ (link to chat)…