blog post | marketing

Google Optimize replacement: Top 5 testing platforms to consider

Jarret Fleagle Team Photo
Jarrett FleagleDirector of Business Development

As Google Optimize is sunsetting, website owners and marketers are looking for alternatives to continue their A/B testing and optimization efforts.

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In this post, we will explore the top 5 replacements for Google Optimize and their features to help you make an informed decision.

What is Google Optimize and Why is it Sunsetting?

Google Optimize is a free A/B testing and personalization tool that enables website owners to test different variations of their website’s content and design to improve user experience and conversion rates. However, Google has announced that they will be sunsetting Google Optimize 360, the paid version of the tool, and Google Optimize in March 2022.

Top 5 Google Optimize Replacements

Optimizely: Optimizely is a popular A/B testing and personalization platform that offers a wide range of features, including visual editing, audience targeting, and behavioral targeting. It also integrates with various third-party tools and has a user-friendly interface.

VWO: VWO is an all-in-one optimization platform that offers A/B testing, personalization, heatmaps, and visitor recordings. It also has advanced targeting options and integrates with popular marketing tools such as Google Analytics and Salesforce.

AB Tasty: AB Tasty is a user-friendly A/B testing and personalization tool that offers a range of features, including visual editing, targeting, and segmentation. It also has a library of pre-built templates and integrates with various third-party tools.

Convert: Convert is a comprehensive A/B testing and personalization platform that offers advanced targeting and segmentation options, visual editing, and a code editor for more complex tests. It also integrates with various third-party tools and has a user-friendly interface.

Unbounce: Unbounce is a landing page builder that also offers A/B testing and personalization features. It has a drag-and-drop editor, advanced targeting options, and integrates with various marketing tools such as HubSpot and Marketo.

Features to Consider When Choosing a Replacement

When choosing a replacement for Google Optimize, it’s important to consider the following features:

Ease of use: Look for a platform that has a user-friendly interface and requires minimal technical skills to set up and run tests.

Targeting and segmentation: The ability to target specific audiences and segments is crucial for effective testing and personalization.

Integration with third-party tools: Choose a platform that integrates with your existing marketing and analytics tools.

Visual editing: A visual editor makes it easy to create and modify test variations without the need for coding skills.

Advanced features: Consider platforms that offer advanced features such as behavioral targeting, heatmaps, and visitor recordings.

Examples of Successful A/B Testing

A/B testing can significantly improve conversion rates and user experience when done correctly. Here are two examples of successful A/B testing:

Booking.com: Booking.com increased their conversion rate by 8.4% by testing different variations of their website’s header, including changing the background color and the location of the search box.

Basecamp: Basecamp increased their sign-up rate by 14% by testing different variations of their sign-up page, including changing the form fields and the CTA button copy.

Don’t let the sunsetting of Google Optimize stop your testing and optimization efforts. Explore the top 5 alternatives we’ve listed and choose the one that best suits your needs. Start testing and improving your website’s user experience and conversion rates today!

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