Graphic symbolizing the title change from Account Managers to Customer Success Managers.
blog post | news + business

Our Account Managers Are Now Customer Success Managers

We don’t just manage your account. We work with you elbow-to-elbow to help your business achieve success. This is the belief behind all of our services.

To better reflect this closely-held belief, we’re rebranding our account management position; Account Managers (AMs) are now Customer Success Managers (CSMs).

A title change might seem like a small thing, but it’s something that can have a big impact. It means team members get to learn new things and company priorities can be realigned. But these changes revolve around one common goal: making our customers as successful as possible.

What’s Changing

The title change simply reinforces our focus on customer success. In the early days, we got our start as an SEO agency. But we’ve evolved since then. We hired. We grew. We learned.

For years now, we’ve been offering full service digital marketing to help your company achieve success with everything from social media advertising to marketing automation implementations. We’re not just thinking about “keyword ranking” or “click-through rate” or any other marketing jargon. We’re talking about posting bottom-line improvements for your company.

So it’s about time our titles better reflect our commitment to your company’s success.

Defining A Customer Success Manager

So you might be wondering, what exactly is a client success manager?

Here’s how we envision the position.

  • Multi-Talented: Good CSMs know how all the pieces of a successful marketing strategy fit together. They’ve been there, done that.
  • Forward-Facing: Good CSMs put the client first; they’re more proactive than support and more customer-focused than sales. Their performance is wholly intertwined with the customers they serve.
  • Success-Oriented: Good CSMs have a deep understanding of your business. They understand your team’s capabilities and suggest efforts in line with what you can accomplish together.

Working With A Customer Success Manager

Do you want to work with one of our Customer Success Managers?

If you’re not a customer yet, then get in touch with us today. You can email us at [email protected] or give us a call at 1-888-932-6861. You can also click the button below to send a message to our team.

About the writer
Brian Thackston
Brian Thackston
Brian creates exceptional content and enduring publishing strategies that attract and convert. He is also a Nintendo fanatic who is grooving through law school so that he can fight for the freedom of the web.

Most newsletters suck...

So while we technically have to call this a daily newsletter so people know what it is, it's anything but.

You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.

You may be interested in:

MTM Ep#13: Why should B2B use social media? with Charlee Boone

MTM Ep#13: Why should B2B use social media? with Charlee Boone

Welcome back to another episode of More Than Marketing. I’m your host, Arsham Mirshah. I am joined by Miss Charlee Bonne, a senior digital media strategist, specializing in B2B social media marketing. We’re gonna be discussing: why should B2B use social media (and reasons they’re on Facebook even if you think they aren’t) B2B social...
Read this