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WebMechanix Hires Creative Director Bart Heird

Bart Heird is basically the Yoda of conversion rate optimization.

bart heird is yoda

BONUS: He is our new creative director!

Real quick… his very first A/B test resulted in an 85% increase in conversion by making one change because he just has The Force. We are pumped to have him on board.

Here’s the press release about it…


WebMechanix, a performance-based digital marketing firm headquartered in the Baltimore-Washington region, proudly welcomes seasoned visionary Bart Heird, as the company’s new Creative Director.

“Creative is the only thing that can single-handedly transform a good campaign into a phenomenal campaign. So, we’re super-excited to have a guy like Bart here helping us bolster our creative chops. He’s already posting wins, and he’s only been here a week,” said Chris Mechanic, CEO and co-founder of WebMechanix.

“I’m a champion of ‘what’s next’ in technology, especially as it relates to the future of digital advertising. It’s exciting to be a part of the continuing evolution of WebMechanix, where the commitment to ‘what’s next’ defines the culture,” said Heird. “I look forward to developing relevant engagements that generate success for our clients.”

Heird brings a long history of translating user experience into measurable gains. His work includes brands like USAA, MetLife, Nestle, Ford, Delta Airlines, Oscar Meyer, U.S. Marine Corps, MADD, Webster Bank, Illinois Tourism and many others. Prior to working in the world’s biggest agencies, he lived in the limelight (or maybe the shadows) as a professional sketch comedian. To top that off, Heird is also a Navy veteran.

About WebMechanix
WebMechanix is a performance-based digital marketing firm on a mission to help middle-market companies move needles faster, more meaningfully and more sustainably than any comparable solution on the market. Founded in 2009 by Chris Mechanic and Arsham Mirshah, the company is headquartered in the Baltimore-Washington region. Today, WebMechanix is one of the fastest-growing digital forces on the scene. This exponential growth is fueled by its Partner & Promise approach, where WebMechanix focuses on deeply understanding and exceeding unique client needs to measurably impact business results. Earlier this year, the company earned the top spot regionally on clutch.co for digital marketing. WebMechanix is also a Google Premier Partner, HubSpot Platinum Certified Agency Partner and consistently ranked on the Inc. 5000 list.

About the writer
Clare French
Clare French
Clare is Director of Marketing and has been a SaaS marketer for over a decade at a diverse array of software companies. She [finally] joined WebMechanix as a transplant from the client side, having hired the agency time and again. In her spare time, she goes to lots of concerts, seeks to make the world a better place and adores her darling dog, Sunshine.

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