Top Five Online Marketing Stories for 9/10 – 9/17
Our marketing team is constantly scouring the web to stay on top of the latest online marketing developments. Here’s what we uncovered last week that we wanted to send your way!
6 Tips to Avoid Hiring a Bad Search Engine Marketing Vendor
Almost every business owner knows the importance of building an online presence. But, how can you know which vendors to trust? This article provides six tips you can use to sort out the bad search engine marketing firms from the good ones in order to get the most out of your investment.
7 Important Digital Assets To Optimize Brand Exposure
This article highlights seven avenues for online branding optimization outside of SEO you may not have thought about. If your company has not implemented these crucial strategies for spreading your image and message, it’s time to hunker down and get working.
Apple to Release New Maps App & Siri Enhancements in iOS 6 Update
At the iPhone 5 launch event, Apple discussed plans for its Google Maps alternative as well as enhancements to it’s voice operated assistant, Siri. Both features will be included in its iOS 6 update later this month. Maps and Siri are expected to compete with Google for a share of local search queries.
36% of Emails Are Opened By Mobile Devices
Since 2010 Knotice, a direct digital marketing firm, has been monitoring the rise and impact of mobile email across 11 industry segments. It’s newest findings reveal that 36% of its 807 million emails sent in the first half of 2012 were opened by a mobile device (compared to 20% a year ago).
“Made in USA” Matters to US Shoppers
76% of those surveyed by Perception Research Services said “Made in the USA” made them more likely to buy the product. When asked why, most cited helping the economy. If your business offers products that are “Made in the USA”, then you should be taking full advantage of it.