Social Media Marketing (SMM) Defined
Arsham MirshahCEO & Co-Founder
Social Media Marketing (SMM) is defined as using Social Networking Sites (SNS) as a way to interact with current and potential customers, increasing exposure, enhancing brand image, and as a medium of communication.
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Today’s guest is a beloved and renowned B2B brand marketing thought leader with over 40 years of experience. Drew Neisser is the CEO at Renegade Marketing & CMO Huddles and the author ofRenegade Marketing: 12 Steps to Building Unbeatable B2B Brands. According to Drew, the top five mistakes that B2B marketers make are The Peanut...
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