How ignoring site speed optimization is costing you sales (Site Speed Tips Part 2)

« More Insights

Discover what Google and Amazon have to say about page load time and how it affects their individual revenue. If Google and Amazon lose a load of money each year because their sites could be slightly faster, you’re probably losing sales too.


We’re talking about speed and performance. So, what are the big names have to say about this: Amazon, Google?

Well, there’s some famous studies that they do. Actually, they do these studies every year, right? And I think the most famous stat was, Amazon said for every second that their site slows down, so if it takes two seconds to load a page on Amazon, if it takes three seconds, they just lost 1.6 billion – BILLION – dollars in sales, okay? That’s for every second that it slows down. Can you imagine? I mean, they’re an E-commerce giant; they’re the E-commerce giant. This is a big deal to them.

Google: Google, for every 4/10th’s of a second, .4 seconds, that their search results come back slower, they lose 8 million, 8 million searches per day, day, not per year, not per month, per day, and if you know anything about Google, they make the vast majority of their money showing advertisements on the search engine results pages, so if they lose 8 million for every 4/10 of a second, they’re pretty incentivized to make their site move faster. Again, those are the big guys.

What’s it mean for you? Well, for you, it’s the same thing. You want users to take the actions on your site. For Amazon, the actions are browsing and buying. For Google, they’re searching, and so to give that great user experience, part of that is to have a fast loading site, and to have a fast loading site, you need to have it be smaller, way less.

Video Info:
Data + Tech

Most newsletters suck...

So while we technically have to call this a daily newsletter so people know what it is, it's anything but.

You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.

You may be interested in:

Enhancing SEO with Accessibility & Top 8 Effective Strategies

Enhancing SEO with Accessibility & Top 8 Effective Strategies

Digital accessibility (web accessibility) can sometimes be treated as a buzzword used by websites that aren’t. But really, web accessibility is extremely important for enabling people with disabilities access to the web. In addition to allowing a site to be easily accessed by all users, it improves virtually every aspect of a site such as...
Read this