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Search Engine Optimization (SEO) Defined

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Arsham MirshahCEO & Co-Founder

Search Engine Optimization (SEO) is the practice of creating or modifying a website to be friendly for search engines (i.e. Google, Yahoo, etc.), causing them to deliver plenty of organic (i.e. free) and targeted traffic. There are other ways to increase your traffic, such as Pay-Per-Click Advertising (PPC) and Social Media Marketing (SMM). To get the most out of your website, make sure it is search engine optimized.

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4 Marketing leaders share insights on culture and language

4 Marketing leaders share insights on culture and language

You’ve probably heard that “culture eats strategy for breakfast”. These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice.  These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language...
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