« More Insights
Is your marketing prepared for the “cookiepocalypse”? On this week’s session of The Growth Clinic, Arsham Mirshah (CEO & Co-Founder at WebMechanix) joins Derek Cavaliero (Director of Engineering at WebMechanix) to share our perspective on the impending death of third-party cookies and what marketers should do now to futureproof their marketing campaigns.
Featuring:
Jarrett FleagleHead of Marketing
Arsham MirshahCEO & Co-Founder
Derek CavalieroDirector of Engineering
Video Info:
48:16
Categories:
Data + TechMarketing
The Growth Clinic
Most newsletters suck...
So while we technically have to call this a daily newsletter so people know what it is, it's anything but.
You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.
You may be interested in:
The Breakdown: What you need to know about the launch of Performance Max campaigns
December 9, 2021
Last year, Google introduced Performance Max campaigns to advertisers as a way to purchase new Google ads across YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign. And now, Performance Max campaigns are available to all advertisers worldwide. In addition, Smart Shopping and Local campaigns will be converting to Performance Max campaigns by...
Read this
