How a Trade School Quadrupled Their Website Traffic with SEO

trade school seo case study cover

North American Trade Schools

North American Trade Schools, in Baltimore, Maryland, provides students with technical training in fields like diesel maintenance, electrical technology, and commercial licensing.

  • Analytics & Measurement
  • Search Engine Optimization

The Results

We overhauled the SEO strategy and immediately saw an impact on the site’s relevance for high-value search queries. Organic sessions more than quadrupled—up 470%—from the previous 30-day period. The change was dramatic, but it didn’t end there. New visits skyrocketed 583% and our client was able to funnel over $177,000 away from other costly marketing channels.