How a Trade School Increased Online Inquiries by 98.9% with SEO & CRO

trade school seo cro case study cover

New Castle School of Trades (NCST)

New Castle School of Trades has become one of the premier trade schools in Pennsylvania and Ohio since it’s founding in 1945. Over the the last 70 years of teaching and training, NCST has evolved from educating competent tradesmen to training more sophisticated and innovative craftsmen who are looking to become today’s highly skilled technicians.

  • Analytics & Measurement
  • Conversion Optimization
  • Search Engine Optimization

The Results

The NCST website saw a healthy influx of new visitors after a significant SEO overhaul including new, upper-funnel content. Coupled with our conversion optimization strategy, NCST realized a 99% increase in online apps. Not only were these gains impressive, but the improvements grew traffic and lead flow sustainably months and years later.