How a Software Company Increased Leads with Email Marketing

b2b saas ppc email case study


Velaro is an award-winning software vendor dedicated to helping businesses big and small improve customer satisfaction and website conversion with live-chat and online support software.

  • Analytics & Measurement
  • Conversion Optimization
  • Email Marketing
  • Marketing Automation
  • PPC Management

The Results

By developing a conversion funnel that led to a higher volume of quality, closed/won business, we dramatically improved key performance indicators. Not only did our efforts result in a 25% conversion rate on PPC, representing a 401% increase over the previous period, cost-per-lead also decreased by 48%. Needless to say, our client was over the moon!