Philanthropy U is a nonprofit global learning platform. They offer free courses on any topic a nonprofit could desire. But they needed to reach more small nonprofits.
Philanthropy U set out a challenging goal: Reducing the cost per lead while attracting more prospects. It was a tricky balance to scale and focus on lead quality. Ultimately, plenty of testing, retargeting, and data-backed decision-making helped us find the right mix to hit our goal.