Our client (name withheld) is a mission-driven B2B and B2G software company that helps non-profits and government agencies achieve better outcomes for the communities they serve with less time, money and effort.
The solution to this concerning problem was simple. We began offering an interactive and intuitive approach to buying that walked users to a solution for their needs rather than confusing them with too many options. An innovative solution to our client’s problem increased conversion rate by 53% and average session duration by 108% – an essential measure of engagement. Our client ended up with happier users, more leads and more qualified sales opportunities.