How We Increased A SaaS Company’s Demo Sign-Up Rate by 53%

b2b saas product wizard case study

Solve complex problems with simple solutions

Our client (name withheld) is a mission-driven B2B and B2G software company that helps non-profits and government agencies achieve better outcomes for the communities they serve with less time, money and effort.

  • Analytics & Measurement
  • Conversion Optimization
  • PPC Management
  • Web Design
  • Web Development

The Results

The solution to this concerning problem was simple. We began offering an interactive and intuitive approach to buying that walked users to a solution for their needs rather than confusing them with too many options. An innovative solution to our client’s problem increased conversion rate by 53% and average session duration by 108% – an essential measure of engagement. Our client ended up with happier users, more leads and more qualified sales opportunities.

“I primarily choose marketing vendors based on 4 critical components: (1) Expertise (2) Measurable results (3) Proactive thought-leadership and (4) Superior customer service. WebMechanix consistently exceeds expectations in all four areas; which continues to improve and expand our business.”