How We Used Remarketing Ads to Drive Lower Funnel Engagement

American Registry of Diagnostic Medical Sonography (ARDMS)

The client is a top, well-respected credentialing organization for physicians.

  • Conversion Optimization
  • Digital Design
  • PPC Management

The Results

By implementing strategic remarketing ads, we helped our client achieve a 24% conversion rate, with some months converting as high as 33% (accounting for seasonality). The ads received 1,833 clicks and 438 additional practice exam requests. Since most of the professionals who take practice tests go on to pay for the full exam, this campaign is worth its digital weight in gold.