Cookbook Publishers, a custom recipe book company, needed to expand revenue from high volume, enterprise sales to complement its consumer-oriented market share. Traditionally, requests for consumer orders were in high demand, but these requests often did not lead to sales. And enterprise leads were hard to come by. Purchase intent from search traffic varied greatly which impacted lead quality negatively and made ad targeting challenging to refine.
WebMechanix innovated a new way to measure and improve lead quality for our eCommerce clients. Separating consumer ad traffic from enterprise ad traffic in real-time ensures groundbreaking results that lower cost while increasing lead quality. Moreover, our unique testing strategy led to a healthy boost to our client’s revenue.