CASE STUDY
How a Nonprofit Used Facebook Messenger Ads to Enhance User Experience
Philanthropy U is a nonprofit learning platform that offers a comprehensive list of courses to nonprofits. They needed help reaching nonprofits and obtaining more registrations, so they teamed up with WebMechanix.
Philanthropy U successfully used Facebook messenger ads to bring back cold leads and gather critical information on their concerns. By uncovering and addressing pain points with messenger ads, we got more people to finish registration than before. Trying a new feature before it gets too crowded is a great way to get great results at an affordable cost, which is what this nonprofit did successfully.
