Our client was an internationally based real estate investment company with no brand presence in the U.S. when it started with WebMechanix. The business was hungry for new investor volume in the U.S. Initially, our client had no fleshed out digital marketing strategy; they were mainly using pay-per-click and direct response advertising to build their investor base.
We skyrocketed our client’s conversion rate from 0.05% between September and November of 2018 to 1.76% between May and July of 2019. As of July, we’re on pace to produce a record number of leads 100% digitally, while simultaneously bringing CPA down ~83% compared to October of 2018. For the first time, our client is seeing the consistent lead flow it needs to be a major player in the U.S. online real estate investment space.