How Simple Changes Increased Registration Conversion Rate by 53%


American Registry of Diagnostic Medical Sonography (ARDMS)

The client is a top, well-respected credentialing organization for physicians.

  • Analytics & Measurement
  • Conversion Optimization
  • Web Design

The Results

The conversion rate optimization tactics we implemented improved lead flow immediately. After more than 3,000 visits to the page, our test variation showed a 53% increase in overall conversion rate. As an added benefit, email subscriptions grew by an astounding 268%, blowing the original out of the water. With a few simple – but thoughtful – improvements, we added significant value our client without the overhead of a new page template, layout or other costly production.