SmartBear Zephyr, a leading provider of software testing tools for application developers, needed to update their most effective lead generation asset, an annual survey report called “How The World Tests”. In the past, refreshing this invaluable resource proved a daunting task. Getting survey responses at scale was difficult, and the company was unable to manage the logistics required to offer a “thank you” gift.
When fully realized, the power of automation truly makes our lives as marketers much easier. HubSpot’s product is a flexible solution, capable of handling nearly everything we can think of. The added flexibility of HubSpot’s wide array of Connect integrations truly distinguish the product from competitors and give our clients a substantial advantage in saving time and money where we show how improved usability continues to create incredible results.