How Multi-Channel Marketing Cut Lead Cost For A SaaS Company By 77%



Velaro, Inc. is a Maryland-based live chat software solution, with a unique focus on meeting the needs of enterprise-level customers.

  • Analytics & Measurement
  • Conversion Optimization
  • PPC Management
  • Search Engine Optimization

The Results

After implementing best-in-class, closed-loop reporting from Google Analytics to Salesforce, we identified exactly where the peaks and valleys were in the digital strategy. By cutting out keywords that were underperforming and focusing organic and paid efforts on high intent terms, we realized a 77% decrease in cost-per-lead (from $130 to just $30) and a conversion rate increase of 35% in live chat engagement on-site.

Jeff Mason

“I just got a call asking for a reference for you guys. I told [them] you were the best SEO/SEM team I've worked with over my 20 year career.”