Trinity University, founded in 1869, is a private institution located in San Antonio, Texas. Trinity prides itself on its small class sizes with ample undergraduate research opportunities. Trinity University is known for its stimulating, resourceful, and collaborative environment
We re-engineered their paid strategy from the ground up and implemented best-in-class, closed-loop reporting. After six months, we saw a 449% increase in online inquiries and a 211% increase in campus visits year-over-year within the highest value segment. Trinity University also increased their conversion rate by 134% during this time. Not only is our client enjoying a healthy boost in enrollment, Trinity University now has full-funnel reporting that depicts campaign return-on-investment (ROI) by keyword and demographic – a critical improvement to recruiting efforts in higher education.