How a B2B Nonprofit Software Beat a Fortune 500 with Google Ads

Salsa Labs cover

Salsa Labs

Salsa Labs, a B2B software company competing for business against big-budget marketing giants like Salesforce and Blackbaud, were facing tense competition in the paid advertising landscape. They needed a winning AdWords strategy that would reign in spending and dramatically increase revenue.

  • Analytics & Measurement
  • Conversion Optimization
  • PPC Management

The Results

We crafted a unique plan to make Google Ads profitable and generate new deals. This was no easy task. Our budget was slashed to 40% of previous levels. Once again, WebMechanix stood right up to the test. The results are impressive, and the client is laughing all the way to the bank. Our efforts yielded 11 closed/won deals bringing in a hefty $86,782 in net new annual recurring revenue (ARR).