How a Home Services Company Scored 211% More Revenue

conversion rate optimization case study cover

Growing campaign revenue + booking more sales appointments

Our client seemed to be doing all the right things in its campaigns – targeting ideal keywords, using localized landing pages, creating compelling offers – but it wasn’t working as effectively as it should have. They implemented all the standard “best practices” on their landing pages, too, but their conversion rates remained lackluster. Cost-per-sale was on the rise, and lead flow was on the decline.

  • Analytics & Measurement
  • Conversion Optimization
  • PPC Management
  • Web Design
  • Web Development

The Results

We implemented an interactive tool that walks prospects through the conversion process, driving 200% more sales appointments. In short, our improvements are providing a more satisfying customer journey which is increasing campaign revenue by 211%. As a bonus, the data-driven remarketing ads that send qualified prospects to our client’s overhauled landing pages are performing spectacularly, too. We achieved an 11.5% conversion rate at the cost of just $12 per lead!