In today’s fresh episode of the More Than Marketing podcast, I discuss fresh social media themed news. Watch the episode to get more details on my reaction and tips.
LinkedIn has launched some exciting new features! You can now invite connections to follow a managed Page, stream LinkedIn Live from Pages, and you get access to new posting options.
Page admins can invite 50 connections a day. If you’re a user who doesn’t want to receive invites, you opt out.
LinkedIn Live, which was previously in beta, will be a game changer. People respond to live video, and now, professionals have a place to gather for live content. You can apply for LinkedIn Live here.
Facebook released their publisher list which lets you see all audience network, instant articles, and in-stream video placements that your ads can show on
What this means for you is that you can create a block list in case you want to avoid showing on certain sites and publications. You can now prevent your ads from showing on pages associated with certain industries, like porn, religion, or politics.
Podcast platforms have always had limited analytics on listener data. But they also have some of the most engaged, high-income audiences of all media types, and thus some of the highest brand/message recall rates.
The issue with podcasts has always been about measurement. Spotify announced that it will address this problem with digital ad insertion. This data will help podcasters monetize and get sponsorships since they can provide more performance metrics to sponsors.
You may be tempted to go after popular true crime podcasts or Joe Rogan for sponsorships, but niche podcasts are better options. That’s because they have small but prized audiences that offer an affordable way of getting a high ROI.
If you want to grow a software company, you can look for tech- or software-themed podcasts. If you’re selling products to mothers, podcasts are a great fit since there are plenty of shows targeting moms. You get the idea—find podcasts that are relevant to your industry, and you may very well strike gold.
This update will roll out slowly, so keep it in mind for later in 2020.
France was considering a digital tax on all tech, which would impact the U.S. considerably since most of the largest tech companies are from the U.S. After the U.S. threatened to retaliate with a tax on French products, Macron decided to back off.
Since privacy is becoming an increasingly concern for users of tech products, governments are rolling out new data privacy laws to manage privacy more effectively.
I’m torn about whether data privacy laws are good. On one hand, privacy is important for all of us. But on the other hand, that data helps us deliver more intelligent and personalized marketing campaigns to our users. Ultimately, I’m okay with giving up some of my data because of the convenience it affords me in certain situations. What are your thoughts on this hot topic?
What’s up internet, Arsham Mirshah here,[00:00:02.04] another episode of More Than Marketing. [00:00:04.00] Today we’re talking LinkedIn, Facebook, [00:00:06.01] maybe a little bit of Spotify, [00:00:08.06] and I’ll talk to you
about some macroeconomics [00:00:10.08] seen in the digital space as well. [00:00:12.05] Stay tuned, let’s do it. [00:00:14.03] Today, at the end of the
episode, I am gonna talk to you [00:00:17.00] about some macroeconomics [00:00:18.03] that I see happening
in the in the digital, [00:00:21.08] kind of tech world, so to speak. [00:00:24.05] These companies Google,
Facebook, Microsoft and LinkedIn. [00:00:30.02] They’re in the stock market news [00:00:32.02] and in the international news, [00:00:33.03] and even in the politics, news. [00:00:35.06] I’ll talk to you about
my opinions on this. [00:00:36.09] But first, let me help you save some money [00:00:39.04] and get your CPAs looking better as well. [00:00:42.04] Number one is, let’s talk
about Facebook a little bit. [00:00:44.07] Facebook, back in September, [00:00:46.05] they rolled out their publisher list. [00:00:50.05] So if you’re running ads on Facebook, [00:00:53.04] and you’re using their audience network, [00:00:56.05] you can see where your ads are running. [00:00:58.09] And then you can add any publishers [00:01:02.00] that you don’t want to a block list. [00:01:04.01] Okay, so like, you know, I don’t know. [00:01:05.09] I’ve seen clients do, they
don’t wanna be on certain sites [00:01:09.08] or certain industries like maybe porn [00:01:11.05] or religious or something like that. [00:01:14.05] And so you can add them to your blocklist. [00:01:16.05] You can also if you knew your audience [00:01:19.05] is not on at certain publishers, [00:01:22.01] you can also block those as well. [00:01:23.05] So you save some of your budget [00:01:25.03] then you put towards places
where your audience is. [00:01:28.07] That’s Facebook, wanna go on to Spotify. [00:01:34.02] This was really cool
news because podcasting, [00:01:37.05] podcasting has been like
heating up blowing up. [00:01:40.00] It’s like the new thing. [00:01:42.07] Everyone’s got a podcast
now including yours truly, [00:01:45.08] you’re listening to it. [00:01:47.03] Spotify has added the
ability to track impressions, [00:01:51.06] reach, and audience data
through their ads, Spotify Ads, [00:01:58.00] so if you’re a B2B or B2C, [00:02:02.02] and you’re trying to reach a
certain audience and you know [00:02:05.09] that that audience listens
to a certain podcast, [00:02:08.05] you can go to Spotify and say, [00:02:09.07] “Hey, I wanna advertise
on this on this podcast [00:02:11.08] or this category.” [00:02:12.06] And before, if you do
that you wouldn’t get any [00:02:22.00] like data, you wouldn’t know
how many people listen to it, [00:02:24.04] you wouldn’t know who
those people might be [00:02:29.03] their demographics and what have you. [00:02:31.06] But now they’ve ruled
out that you can actually [00:02:34.00] can get that data from
them, which is awesome. [00:02:37.02] It’s I think it’s the first, yes, [00:02:39.00] the first podcast network
to do that so that’s huge. [00:02:43.01] I think podcast advertising
is going to continue [00:02:45.07] to become more self service [00:02:49.01] like in this Spotify
example is self service. [00:02:52.02] Cause in the early days
of podcasting, even today, [00:02:55.04] the best way to advertise
on someone’s podcast [00:03:01.07] is to reach out to the host
or reach out to the people [00:03:04.04] producing that particular
podcast and tell them, [00:03:06.05] “Hey, I wanna advertise.” [00:03:08.00] And strike a deal with that, right? [00:03:10.01] So if you’re listening to this, [00:03:11.02] you want to advertise on this podcast, [00:03:12.07] you would reach out to me and say, [00:03:13.07] “Hey, I got 10 bucks, you
know, play, play my app” [00:03:19.02] Now I think that’s really cool. [00:03:21.04] I think that’s a step
in the right direction. [00:03:23.02] I think that advertisers and agencies, [00:03:27.03] they want that data they need
that data to make decisions. [00:03:30.03] So well done Spotify clap
to you, claps to you, [00:03:34.07] well done proud of you
keep pioneering that space, [00:03:37.07] we’d like to hear it. [00:03:38.06] The other thing I’m
thinking about Spotify is [00:03:41.00] when you listen to
podcasts and it has ads, [00:03:42.09] if the ads are just like built in, [00:03:45.00] if it’s the host kind
of pitching something [00:03:49.01] people can skip those, right? [00:03:50.06] Whereas with something like Pandora, [00:03:53.01] when you’re listening to
music, you can’t skip that ad. [00:03:55.04] So that’s, it’s kind of interesting. [00:03:57.04] And I think with Spotify,
it’s gonna be that way too. [00:04:01.01] So that’s a Spotify let’s
move on to LinkedIn, [00:04:04.08] which rolled out new features
to their business pages. [00:04:11.03] So if you have a page on LinkedIn, [00:04:14.08] doesn’t matter if you’re B2B, B2C, [00:04:16.04] you probably have a page on LinkedIn, [00:04:18.04] whether its for recruiting or
for promoting your products [00:04:22.04] and services, again,
doesn’t really matter, [00:04:24.06] you have a page there. [00:04:26.01] And they’ve rolled out some new features. [00:04:28.00] So among those features
are the ability to post [00:04:33.01] as either the page or post as yourself. [00:04:38.01] So I’m Arsham, I got Web
Mechanix business page. [00:04:41.06] When I went there as an admin,
I couldn’t post as Arsham [00:04:45.07] I could only post as Web Mechanix. [00:04:47.00] Now I can post as Arsham if I want to. [00:04:48.08] That’s kind of cool, it makes
it a little more personal. [00:04:51.05] Another feature which is
designed to foster connections [00:04:56.08] and make things more
personal is you can now [00:04:59.04] each admins can send
invitations to their connections [00:05:03.00] to come follow the page. [00:05:05.03] If your goal is to increase
your LinkedIn followership, [00:05:08.03] so you get more organic reach
,some more earned media, [00:05:11.09] this is your feature. [00:05:13.01] This is the feature you’ve
been waiting for, right? [00:05:15.01] So you’ll make your highly connected folks [00:05:18.00] in your organization
and admin of your page [00:05:20.06] and show them how to go in
and invite their connections [00:05:23.01] to come follow your page. [00:05:24.07] So then when you post
updates, it’s more likely that [00:05:28.05] that those updates show up in
their newsfeed on LinkedIn. [00:05:33.06] The feature I’m most excited
about is LinkedIn Live. [00:05:39.06] So that was in Beta and that
was in Beta last February [00:05:45.01] and now it’s just broadly applicable [00:05:47.05] to available to all pages. [00:05:50.01] So just like Facebook
Live or Instagram Live, [00:05:53.09] Facebook pages, I’m sorry,
LinkedIn pages can go live [00:05:59.00] and I think that that’s going to be a, [00:06:03.02] I think I’m hypothesizing,
it’s gonna be pretty big [00:06:06.06] for opening up the the B2B,
especially the B2B angle [00:06:11.06] to get like real conversations going [00:06:14.01] and creating content
if nothing else, right? [00:06:17.07] If no one joins your LinkedIn live, [00:06:19.09] at least you’ve created content
so you’ll probably see me [00:06:23.03] on LinkedIn live here
in the next month or so. [00:06:26.05] So come follow Web Mechanix [00:06:28.02] and send me a connection
request love to chat [00:06:32.00] and see me on LinkedIn live. [00:06:34.02] That’s awesome. [00:06:35.00] Well done Microsoft, well done LinkedIn. [00:06:38.02] It’s actually kind of funny. [00:06:39.00] It feels like the business
tools are following [00:06:42.07] the personal tools but like
with the whole Live thing, [00:06:47.00] but whatever. [00:06:48.04] So then, macroeconomically, [00:06:52.05] this digital space is kind of interesting. [00:06:55.05] It heats up and cools down,
heats up and cools down. [00:06:59.04] Most recently, in the last months or so, [00:07:03.02] France was talking about
levying a digital tax. [00:07:10.01] So France was gonna say, [00:07:10.09] “Hey look I’m gonna put 3% tax [00:07:13.09] “on digital companies or,
or tech companies rather,” [00:07:19.06] So this is like Facebook, Apple,
Google, Microsoft, Amazon. [00:07:26.00] And they’re saying that if
you’re one of these companies, [00:07:29.00] we’re gonna just take 3%
of your revenue off the top [00:07:32.01] as taxes, France was saying that. [00:07:35.01] Now, it’s interesting to me [00:07:36.05] because all the biggest
tech companies in the world [00:07:40.02] are American companies. [00:07:42.03] Its why if you look at our stock market, [00:07:44.06] our stock market is at all time highs [00:07:47.02] keep breaking up all time
highs it seems like every day. [00:07:51.06] And I think 18% of the S&P, S&P
500’s market capitalization, [00:08:00.00] 18% of it, is made up of four or five [00:08:03.08] of the biggest tech companies [00:08:05.04] Apple, Microsoft, Amazon,
Facebook, Google, right? [00:08:09.00] I believe it’s those five
makeup 18% of the S&P 500. [00:08:13.00] 500 companies, five of them
make up 18%, pretty interesting. [00:08:17.09] 1% of companies make up 18%. [00:08:19.08] So I kind of understand why
France or any other country [00:08:26.05] might look at that and say, [00:08:27.09] “You know what, we’re gonna
take a little bit off the top.” [00:08:30.09] Also, I understand, frankly, [00:08:33.08] because there’s a lot of discussion, [00:08:35.08] especially in the EU is
really pioneering this. [00:08:39.09] They started with GDPR [00:08:42.03] and then now we have in California CCPA. [00:08:49.01] But the EU is really concerned
about their citizens privacy [00:08:55.00] and probably if these were
these American companies [00:08:59.04] were European companies
they would have probably [00:09:01.06] been under the gun for
antitrust which means [00:09:06.05] investigated to see if they
haven’t a monopoly or not. [00:09:09.03] Whereas America is letting them grow up. [00:09:12.09] And we’re not, we don’t seem as concerned [00:09:16.05] about user privacy and what have you [00:09:17.07] because don’t see many laws or bills [00:09:20.05] being introduced or passed around those. [00:09:24.04] I don’t know if that’s
good or bad, honestly [00:09:26.09] cause I’m, obviously an
agency advertiser, right? [00:09:32.05] I help companies advertise online [00:09:35.05] and I love all that data, I need it. [00:09:38.03] It makes our campaigns better. [00:09:41.01] But I can understand because
I’m a user too, right. [00:09:43.06] I’m on the internet I buy
stuff on the internet. [00:09:45.08] I get targeted with ads. [00:09:47.03] And I’ll be honest,
like I kind of like it. [00:09:53.04] I think that my, at least I’m speaking [00:09:57.04] I hope for my generation,
certainly for me. [00:10:00.00] We believe our I believe
I don’t wanna say we, [00:10:03.05] I like convenience. [00:10:06.08] So I’m willing to give up some privacy, [00:10:08.07] some of my own data for convenience. [00:10:10.08] Like I don’t want to see an ad [00:10:12.01] that’s targeted towards
women, for instance, right? [00:10:14.09] Its probably not relevant for me. [00:10:17.00] So that’s why I’m okay with
with that data going out there, [00:10:22.00] but I can see the other side as well. [00:10:25.02] So this is very interesting. [00:10:26.03] Now to circle back on that France 3% tax, [00:10:32.01] so then the US said, [00:10:33.09] “Okay, if you do that, then
we’re going to levy a tariff [00:10:38.03] “on wine and cheese and Champagne
that comes from France.” [00:10:42.06] And that kind of back and forth, [00:10:46.04] has left France to back
down and state on the record [00:10:49.08] that they’re not gonna
pursue that tax in 2020. [00:10:52.09] So that they may later on
but, but it’s interesting [00:10:56.02] how this this tech space
and privacy and all that is [00:11:01.01] heats up and cools down
and it’s in the headlines [00:11:05.00] and then it’s not. [00:11:05.09] And then it’s just interesting to see how [00:11:08.09] it’s gonna continue to unfold. [00:11:10.04] I feel like we’re still sort
of in the Wild Wild West, [00:11:14.01] although you do see some
regulations coming down [00:11:18.02] to help users and consumers
and I think that’s good [00:11:23.00] for the long term and it’s
just fun to see it all unfold. [00:11:27.04] And Ihope that was interesting to you. [00:11:30.03] Love to hear what you think. [00:11:32.00] Should there be more laws? [00:11:34.07] What do you think about privacy? [00:11:37.06] Are you concerned about it or not? [00:11:39.09] There’s also the CEO of Google came out [00:11:45.01] I think, today or yesterday and said, [00:11:47.05] he supports the EU’s decision
to basically put a ban [00:11:51.05] on facial recognition technology
being in public spaces [00:11:55.09] for the next five years [00:11:58.00] until lawmakers can catch up
to the appropriate regulations [00:12:03.06] and laws in that in that space. [00:12:05.07] So it’s funny, it’s just regulation laws, [00:12:09.07] Wild Wild West tech, big tech, privacy. [00:12:13.06] Big discussions to be had around it. [00:12:15.01] Love to hear what you think about it. [00:12:16.05] Kindly shoot me a note on any channel. [00:12:19.02] I’m on all of them [00:12:20.04] Facebook, Twitter, shoot me an email. [00:12:22.07] I don’t care, contact from our site. [00:12:24.09] Love to hear what you think. [00:12:27.02] And hope you enjoyed this episode. [00:12:29.07] Share with a friend, comment, like it [00:12:32.04] and appreciate your time. [00:12:34.00] See you next time, cheers.
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