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blog post | marketing

Pay-Per-Click Advertising (PPC) Defined

Arsham Mirshah Team Photo
Arsham MirshahCEO & Co-Founder

Pay-Per-Click Advertising (PPC) is a form of purchasing media in which an advertiser bids on specific keyword phrases and is charged only when users who searched for that keyword phrase click on their advertisements, thus having to pay only for performance. This method of traffic generation grabs the attention of customers that are specifically looking for your business.

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