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Pay-Per-Click Advertising (PPC) Defined

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Arsham MirshahCEO & Co-Founder

Pay-Per-Click Advertising (PPC) is a form of purchasing media in which an advertiser bids on specific keyword phrases and is charged only when users who searched for that keyword phrase click on their advertisements, thus having to pay only for performance. This method of traffic generation grabs the attention of customers that are specifically looking for your business.

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Benefits of Google Tag Management & Is It For You?

Benefits of Google Tag Management & Is It For You?

Google’s new tag management system offers a free way to centralize tag management for Adwords, Analytics and more. It was released in October 2012 and has many singing its praises. While some marketers are labeling it a “heaven-send”, others are holding off on implementation. Keep reading to learn the benefits of Google Tag Manager and...
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