keyword match types for google adwords
blog post | marketing

Pay-Per-Click Advertising (PPC) Defined

Arsham Mirshah Team Photo
Arsham MirshahCEO & Co-Founder

Pay-Per-Click Advertising (PPC) is a form of purchasing media in which an advertiser bids on specific keyword phrases and is charged only when users who searched for that keyword phrase click on their advertisements, thus having to pay only for performance. This method of traffic generation grabs the attention of customers that are specifically looking for your business.

Most newsletters suck...

So while we technically have to call this a daily newsletter so people know what it is, it's anything but.

You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.

You may be interested in:

How to Become A Thought Leader & Build Consistent Content

How to Become A Thought Leader & Build Consistent Content

Looking for a new way to obtain lots of traffic and sales? This article will teach you why thought leadership drives business in the digital age and how to become a thought leader. What Is Thought Leadership Content? Thought leadership is a content development strategy that focuses on demonstrating a clear understanding of an industry...
Read this