First, we interview your key stakeholders in marketing, sales and other key areas of your business. This allows us to understand your business, the customers you serve and the problems you solve.
Then, we audit your existing data, campaigns and assets. This will answer questions like, "What's working today?", "What's missing here?" and "What should we do differently?"
Based on our research, we'll put together actionable recommendations.
From strategy to channels, budgets, priorities, processes, creatives, data, tools and tech – you'll get all the plays you need to execute in the short- and long-term.
The whole process takes 30-45 days. Your playbook deliverable includes:
We'll review the playbook with your team. Then we'll discuss next steps, including how we can help you implement so you can reach your goals faster.
Playbooks need to be pointed at a channel or a goal. Here are some good areas to consider...
When you schedule a call, we can figure out the best playbook to build for your business.
Starting at $10K, cost varies according to how wide the area of focus is. (For instance, a "Facebook Ads" playbook is less than one for Facebook Ads, Google Ads, and CRO.)
We stand behind our work. And if you don't love it, just let us know and we'll make it right.
We'll learn more about your business and walk you through an example playbook. Then we can decide together if the playbook is right for you.
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