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What is keyword research? | A straightforward definition

Arsham Mirshah Team Photo
Arsham MirshahCEO & Co-Founder

Keyword research is using a variety of tools to identify search terms that are used by potential customers to find your product or service.

The objective of keyword research is to find relevant search terms that have a significant search volume (or demand) with a minimal level of competition.

Keywords with high search volume (or demand) and low competition (or supply) are said to be economically attractive, or profitable.

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