blog post | marketing

How to predict revenue and growth from SEO

Jarret Fleagle Team Photo
Jarrett FleagleDirector of Business Development

As a business owner or marketer, understanding the impact of SEO on your revenue and growth is crucial. By predicting the revenue and growth from SEO, you can allocate resources efficiently, optimize your SEO strategy, and achieve your business goals.

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In this blog post, we will discuss how to predict revenue and growth from SEO and provide examples to support your business aspirations.

Set realistic goals and objectives

Before predicting revenue and growth from SEO, you need to set realistic goals and objectives. Your goals should align with your business objectives and be specific, measurable, achievable, relevant, and time-bound (SMART).

For example, if you want to increase your website’s traffic and revenue from SEO, your goal could be to increase organic traffic by 50% and revenue by 20% within six months.

Analyze your SEO metrics

To predict revenue and growth from SEO, you need to analyze your SEO metrics. Your SEO metrics should include organic traffic, conversion rate, average order value, customer lifetime value, and revenue.

By tracking these metrics over time, you can identify patterns and trends and make data-driven decisions. For example, if your organic traffic and conversion rate are increasing, but your average order value is decreasing, you may need to optimize your product pages or pricing strategy.

Use SEO tools and models

To predict revenue and growth from SEO, you can use SEO tools and models. SEO tools such as Google Analytics, Ahrefs, SEMrush, and Moz can provide insights into your SEO metrics and competitors’ performance.

SEO models such as the revenue per visitor (RPV) model and the customer acquisition cost (CAC) model can help you estimate your revenue and growth from SEO. For example, if your RPV is $10, and you expect to receive 10,000 organic visitors per month, your estimated revenue from SEO is $100,000 per month.

Monitor and adjust your SEO strategy

To predict revenue and growth from SEO, you need to monitor and adjust your SEO strategy regularly. Your SEO strategy should be flexible and adapt to changes in the search engine algorithms, user behavior, and market trends.

By monitoring your SEO metrics and competitors’ performance, you can identify opportunities and threats and adjust your SEO strategy accordingly. For example, if your competitors are ranking higher for a specific keyword, you may need to optimize your content or acquire backlinks to improve your ranking.

How Airbnb predicts revenue from SEO

Airbnb uses a revenue per booking (RPB) model to predict revenue from SEO. According to Airbnb, each booking from SEO generates an average of $200 in revenue. By estimating the number of bookings from SEO and multiplying it by the RPB, Airbnb can predict its revenue from SEO. In 2019, Airbnb generated $1 billion in revenue from SEO.

How HubSpot predicts growth from SEO

HubSpot uses a customer acquisition cost (CAC) model to predict growth from SEO. According to HubSpot, the average CAC for a customer acquired from SEO is $1,500. By estimating the number of customers acquired from SEO and multiplying it by the CAC, HubSpot can predict its growth from SEO. In 2019, HubSpot acquired 10,000 customers from SEO, resulting in $15 million in revenue.

Implement your SEO strategy today

Now that you know how to predict revenue and growth from SEO, it’s time to implement your SEO strategy. Use the key points, examples, and external sources in this blog post to optimize your SEO strategy and achieve your business goals. Remember to monitor and adjust your SEO strategy regularly to stay ahead of the competition.

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