Trophies
blog post | creative + ux | news + business

WebMechanix Wins a Hermes Award for 2020

WebMechanix, a Maryland-based digital marketing agency, announced that it won a platinum Hermes award for its digital display ad campaign on Google Ads, in addition to receiving an honorable mention. The Hermes Creative Awards is an international competition that recognizes creativity in both traditional and digital marketing, with submissions judged by a panel of industry leaders. As one of the oldest and largest competitions of its kind, the Hermes Creative Awards attracts submissions from companies of varying sizes, ranging from small teams to Fortune 500s.

Spearheaded by designer Mike Kroptavich, WebMechanix’s ad campaign uses eye-catching imagery that features bold colors, llamas, elephants, and red lanterns, taking viewers on a journey around the world to exotic destinations.  The ad performed remarkably well, with the llama version seeing a $5 cost per click and an 8% conversion rate as of the beginning of 2020.

WebMechanix explorer display campaign

WebMechanix also received an honorable mention for a social media advertising campaign that tells the story of how a fitness equipment company substantially increased its return on ad spend with a savvy social media advertising strategy. WebMechanix’s creative team combined stunning professional photography with light, spring-friendly colors and compelling copy, developing a look and feel that fit the client’s brand.

About the writer
William Chou
William Chou
William Chou has years of experience in the world of corporate digital marketing. He is proficient in SEO, paid media, email marketing, and copywriting.

Most newsletters suck...

So while we technically have to call this a daily newsletter so people know what it is, it's anything but.

You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.

You may be interested in:

Measuring your marketing team’s effectiveness with Chris Allen

Measuring your marketing team’s effectiveness with Chris Allen

Today’s guest is an experienced senior marketing leader that also has a toolbox full of amazing marketing tactics. Chris Allen is the SVP of Marketing at Heartland and the Host of The Entrepreneur’s Studio. \ Chris shares his framework for assessing the ability of your marketing team along with tips on how to communicate marketing...
Read this