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Conversion Optimization Defined

Arsham Mirshah Team Photo
Arsham MirshahCEO & Co-Founder

Conversion Optimization is  using technology to test variations in page design and messaging in  an effort to maximize the conversion ratio, or the number of website  visitors who become paying customers; particularly important for e-commerce  sites and sites with higher traffic-levels.

Read more conversion optimization tips from our Director of Experience.

Most newsletters suck...

So while we technically have to call this a daily newsletter so people know what it is, it's anything but.

You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.

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Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of...
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