Conversion Optimization Defined
Arsham MirshahCEO & Co-Founder
Conversion Optimization is using technology to test variations in page design and messaging in an effort to maximize the conversion ratio, or the number of website visitors who become paying customers; particularly important for e-commerce sites and sites with higher traffic-levels.
Read more conversion optimization tips from our Director of Experience.
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So while we technically have to call this a daily newsletter so people know what it is, it's anything but.
You won't find any 'industry standards' or 'guru best practices' here - only the real stuff that actually moves the needle.
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