Hi there, hope this finds you well.
I know you’re busy so I’ll keep this brief.
Something weird happened to me yesterday… I had an “Aha” moment.
It dawned on me that I need to be WRITING!
It hit me like a ton of bricks.
There’s SO much happening in digital right now & I’m elbow-deep in it… I’ve got stories & learning lessons & process for days.
I need to keep my tribe informed!
I’m not talking about just the technical / nerdy stuff either. That’s the tip of the iceberg.
From an executive perspective…
The people stuff (e.g. recruiting, training, managing, communicating up / down, inspiring people, educating internally, getting buy-in)…
And the process around these things is just as important (more?) as the button-clicking.
It’s no easy task. It can quickly get overwhelming.
But luckily I’ve spent the last decade mastering digital from both perspectives & I’ve got battle-tested processes for everything you can imagine.
So I’m sharing my best stuff with a very select group of clients, partners, marketers & executives I’m connected with (that’s you).
This isn’t a “blast” to everyone. I chose you specifically b/c I thought you’d like it.
My intention is to educate, inform, amuse & exceed your expectations.
So I promise to keep the content as useful & non-salesy as possible.
And the frequency will be far from overwhelming.
Why am I giving my best stuff away for free?
Because digital is a fast-moving target & there’s a lot of misinformation out there.
I can spot the BS from a mile away & I feel it’s my duty to keep you educated & empowered.
Some experts are worried about others “stealing” their secrets.
I’m not one of them.
I believe staying well-informed is good for you, for me & the market at large.
Finally, I’m a huge nerd & I like to write / create useful stuff 😉
So welcome to my inner circle. Thanks for being part of the tribe.
You’ll hear from me again soon.
In your service,
PS – If you’d like to invite any of your team members, shoot me a note & I’ll add them. Also, if there are any specific topics you’d like to explore / learn about — let me know.
PPS — this isn’t a “blast” to our whole list. I intentionally chose to include you because I thought it’d be useful. But if you’d prefer to be left out, just let me know & I’ll take you off the list.