1 – Welcome to the Tribe

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SUBJECT: Thought you may like this…

Hi there, hope this finds you well.

I know you’re busy so I’ll keep this brief.

Something weird happened to me yesterday… I had an “Aha” moment.

It dawned on me that I need to be WRITING! 

It hit me like a ton of bricks.

There’s SO much happening in digital right now & I’m elbow-deep in it… I’ve got stories & learning lessons & process for days.

I need to keep my tribe informed!

I’m not talking about just the technical / nerdy stuff either. That’s the tip of the iceberg.

From an executive perspective…

The people stuff (e.g. recruiting, training, managing, communicating up / down, inspiring people, educating internally, getting buy-in)…

And the process around these things is just as important (more?) as the button-clicking.

It’s no easy task. It can quickly get overwhelming.

But luckily I’ve spent the last decade mastering digital from both perspectives & I’ve got battle-tested processes for everything you can imagine.

So I’m sharing my best stuff with a very select group of clients, partners, marketers & executives I’m connected with (that’s you).

This isn’t a “blast” to everyone. I chose you specifically b/c I thought you’d like it.

My intention is to educate, inform, amuse & exceed your expectations.

So I promise to keep the content as useful & non-salesy as possible.

And the frequency will be far from overwhelming.

Why am I giving my best stuff away for free? 

Because digital is a fast-moving target & there’s a lot of misinformation out there.

I can spot the BS from a mile away & I feel it’s my duty to keep you educated & empowered.

Some experts are worried about others “stealing” their secrets.

I’m not one of them.

I believe staying well-informed is good for you, for me & the market at large.

Finally, I’m a huge nerd & I like to write / create useful stuff 😉

So welcome to my inner circle. Thanks for being part of the tribe.

You’ll hear from me again soon.

In your service,

-Chris M.

PS – If you’d like to invite any of your team members, shoot me a note & I’ll add them. Also, if there are any specific topics you’d like to explore / learn about — let me know.

PPS — this isn’t a “blast” to our whole list. I intentionally chose to include you because I thought it’d be useful. But if you’d prefer to be left out, just let me know & I’ll take you off the list.

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