Senior Paid Search Specialist

Position Summary

👋In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We develop and manage high-impact performance marketing programs for over 60+ clients, whether that be through a lead generation campaign, search engine optimization, nurturing prospects and enabling sales, creating compelling ads, improving user experience, or creating and deploying custom technical solutions.

As a Senior Paid Media Specialist, your primary responsibility is to leverage digital marketing techniques to quickly and ethically create results for WebMechanix & its clients. Your legendary customer service will propel your clients to growth and expansion.

Specific responsibilities include developing client strategy, developing and managing marketing campaigns, analyzing performance, creating client-ready reports and presentations, and ensuring a high level of performance.

We are particularly focused on finding a passionate Google Ads/PPC Advertising specialist with at least 3+ years of experience in the platforms. As a Senior Paid Media Specialist, you'll work on some of our largest, most challenging clients and will be expected to deliver breakthrough performance.

Here's what you'll do:

• Largely working in the Google Ads platform, building and optimizing lead gen campaigns, and daily reporting
• Create and present reports to team members, leadership, and/or clients.
• Research the client’s industry, business, and keywords to understand their space and suggest tactics and strategies to drive performance
• Communicate with team members and clients through meetings, email, slack and other communication tools to ensure alignment and efficiency in completing work
• Evaluate & analyze performance of marketing/advertising campaigns to identify and implement modifications to improve performance
• Write strong copy for ads, landing pages, etc... to engage the client’s audience
• Write briefs to engage the Creative or Development departments on specific deliverables
• Keep project management tools (Asana) updated with specific tasks and their related metadata (eg. estimate hours, due date, etc..) and ensure any task you’re associated with is complete and moving forward
• Work within each client’s assigned scope as well as consider and suggest out-of-scope disciplines & strategies that will aid in achieving success for each given client

Requirements

Here’s what you’ll have

• General knowledge of our core Digital Marketing service offerings such as:
  • Online advertising - buying / bidding on inventory, creating compelling ads, and analyzing performance in-platform. Particularly with Google
  • 3+ years of Google Ads experience, specifically Google search campaigns
  • Experience working in Google Ads for lead gen campaigns (B2B experience a plus)
  • Analytics reporting - creating reports in making sense of website data
• 4 years of college coursework or equivalent experience in a related field

Bonus if you have:

• Excel experience
• Presentation skills, soft skills
• Prior experience working at an agency
• Experience collaborating with an internal marketing team
• Working knowledge of data integrations
• General knowledge of effective team & client communication & workflow
• General knowledge of business acumen
• Search engine optimization - helping sites show up on Google and other relevant search engines
• Thorough knowledge of workflow management & optimization
• Conversion rate optimization - simplifying website experiences
• Content Creation - experience writing search ad copy

Benefits

Here’s what we offer:

• 🌴 Unlimited Paid Time Off (w/ a 2 week minimum usage per year)
• 👶 8 Weeks Paid Family Leave (for birth of a new child or to treat yourself or family members for an illness)
• 👩‍⚕️ Health Insurance
  • CareFirst Advantage HSA & Non-HSA Option
  • Carefirst Dental and Vision
  • Weighted contributions covering varying portions of individuals and families
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• 🖥️ $500 initial equipment stipend w/ additional $250 per year
• 🕝 Flexible working hours based on your timezone
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 📅 13.5 Paid Holidays
• 💡 Knowledge Bomb Trainings (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• 👕 Casual Dress Code (be comfortable! Suit & Tie not required)
• ...and more! Ask us about our favorite benefits! ❤️
  

Here’s where to learn more:

• See what employees have to say on Glassdoor
• See what clients have to say on Clutch
• Shoot us an email at [email protected] if you have any questions!
  

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents only