Digital Marketing Strategist

Position Summary

Are you a mulit-talented, results-focused Digital Marketing Star looking for the opportunity to join a team that will help bring out your best while allowing you the flexibility to operate in your zone of genius? If so, we’d love to talk to you about joining WebMechanix.

You will have the opportunity to go deep with a few of our cherished clients alongside our team of experts, developing and executing strategies that drive demonstrable results. Specifically, you will be moving the needle with disciplines like Paid Search, Display and Social, SEO, CRO / Analytics, and Marketing Operations. (Are you strong in just a couple of those disciplines and looking to round out your skillset in others? Just bring your can-do attitude and our team will help you get there, we’ve done it dozens of times!)

If you are looking for an exciting and rewarding career in digital marketing, this is the perfect opportunity for you! If you are passionate about digital marketing and have a proven track record of success, we want to hear from you!

In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We develop and manage high-impact performance marketing programs for over 60+ clients, whether that be through a lead generation campaign, search engine optimization, nurturing prospects and enabling sales, creating compelling ads, improving user experience, or creating and deploying custom technical solutions.

We're seeking an experienced hand in to join our Marketing team as a Digital Marketing Strategist. If you love getting your hands dirty, constantly testing to find the best-performing ads and keywords, and exploring the outer limits of the channel, you would be a great fit to join our team.

Here's what you'll do

• Online advertising (buying / bidding on inventory and creating compelling ads, particularly within Google’s ecosystem and/or on Facebook and other social advertising networks)
• Search engine optimization (helping sites show up on Google and other relevant search engines)
• Email marketing (Writing and scheduling emails for an interested audience)
• Conversion Optimization (identifying opportunities for improvement in the funnel)
• Analytics reporting (making sense of website data -- visits, clicks, etc.)

Requirements

Here’s what you’ll have

• Hands-on digital marketing experience (agency experience is a plus)
• Experience managing Google Ads campaigns (Paid Search, Display, etc.)
• Strong written and verbal communication skills
• Familiarity with SEO best practices (link building, content strategy, keyword research)
• Ability to empathize with target audiences and drive to action
• Web Analytics experience (Google Analytics optimal)
• Experience managing Facebook Ad campaigns

Even better if...

• Experience in the B2B industry with a focus on lead generation
• Conversion Rate Optimization background (landing page testing, A/B testing, heatmapping, etc.)
• Experience with popular MA / CRM platforms (HubSpot, Marketo, Salesforce, etc.)

Benefits

Here’s what we offer:

• 🌴 Unlimited Paid Time Off (w/ a 2 week minimum usage per year)
• 👶 8 Weeks Paid Family Leave (for birth of a new child or to treat yourself or family members for an illness)
• 👩‍⚕️ Health Insurance
  • CareFirst Advantage HSA & Non-HSA Option
  • Carefirst Dental and Vision
  • Weighted contributions covering varying portions of individuals and families
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• 🖥️ $500 initial equipment stipend w/ additional $250 per year
• 🕝 Flexible working hours based on your timezone
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 📅 13.5 Paid Holidays
• 💡 Knowledge Bomb Trainings (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• 👕 Casual Dress Code (be comfortable! Suit & Tie not required)
• ...and more! Ask us about our favorite benefits! ❤️
  

Here’s where to learn more:

• See what employees have to say on Glassdoor
• See what clients have to say on Clutch
• Shoot us an email at [email protected] if you have any questions!

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents only

The estimated salary range for this position is $45,000 - $70,000.

Based on experience, alternative titles for this position may include Junior Marketing Strategist, Marketing Strategist, Senior Marketing Strategist.