Font Weights: 700 Bold, 900 Ultra
Use Saira Semi-Condensed 700, 800 when Industry is unavailable
Proxima Nova is used for body copy.
Font Weights: 400 Regular, 500 Medium, 700 Bold
We are committed to complying with the WCAG 2.1 AA color contrast ratio standards to help ensure accessibility and inclusivity for our users.
Colors of text when overlayed are WMX Midnight Oil, WMX Daydream and White.
Our gradient is used as an accent to the WMX Discovery and WMX Midnight Oil primary colors when applied to line art and icons. The gradient must go from the top left corner to the bottom right corner.
Our icons and accent elements represent our agency’s passion for the story behind the data. Below is a sample of each. For the full library, please reach out to the Creative department.