Welcome to another episode of Three Minute Marketing, where we interview some of the world’s best and brightest growth marketers across different channels.
Today, I’m super excited to have Rico Andrade from Celigo, a really cool integration platform as a service (iPaaS). Rico is optimistic that this platform will one day become a household name. Rico used to work on the agency side. He was with Transvideo Studios doing work with many of the biggest tech players, including Google, Apple, Facebook, Intuit, eBay, and the likes.
I have a few questions for him: “I talked to lots of brands. The biggest brands are ahead of the game and leveraging AI and automation to their fullest extent, but the vast majority of marketers are still in a manual and analog kind of data entry phase. For that spreadsheet marketer right now, what kinds of possibilities can an integration platform as a service (iPaaS) like Celigo open up? What are some things that they can do with Celigo that they couldn’t before? And what are things going to look like five years from now?”
- iPaaS can easily integrate your marketing systems (especially if your CRM is not Salesforce &/or has limited native integrations.)
- Tools like Zapier operate at the “user” level. iPaaS operates at the business level (so it can integrate the underlying data across all your business units.)
- Still love your spreadsheets & want to keep them? No problem, iPaaS can push from any data source directly into Google Sheets or Excel.
- Ninja hack alert: You can use iPaaS tools to integrate conversion data & set up data postback to ad platforms with non-native integrations to your CRM (e.g. platforms like Taboola & Outbrain.)